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CN 🇨🇳 

Tinh Hoa Việt Values Co., Ltd. is a company devoted to preserving and sharing the essence of Vietnamese culinary heritage through artisanal, high-end food products. Established in 2024 in Ho Chi Minh City, we are devoted to discovering rare and distinctive native ingredients from exceptional regions like the highlands of Dong Van in Ha Giang. By working hand in hand with local ethnic communities, we craft products that are pure, natural, and deeply rooted in cultural significance.

Ar Tình Hoa Việt, our mission is not only to offer clean and health-conscious products but also to tell meaningful stories. Each item we craft carries the soul of its origin, honoring deep-rooted traditions and the spirit of Vienam through every drop of honey, every grain of rice, and every boule of fish sauce.

Guided by our philosophy; "We do not sell products, we offer value," Tinh Hoa Việt is committed to creating offerings that go beyond taste. We honor nature, embrace heritage, and inspire emotional connection through every carefully crafted offering. For us, luxury lies not just in rarity or refinement, but in the quiet truth of where something comes from, and the story it tells.

INTRODUCE

Tinh Hoa Việt was born from a simple yet profound desire: to preserve the timeless values of Vietnamese tradition through every taste, every ingredient, every way of life. In today's fast-paced world, we believe that true purity in flavor, in origin, and in the hands that create it is meant to be cherished and celebrated.

BRAND STORY

From the cool highlands of Hà Giang where bees gather golden nectar to the sunlit fields of the Mekong Delta, every product carries a piece of memory. It reflects the love of a mother, the care of a grandmother, and the warmth of meals shared in family homes. Tinh Hoa Việt is not simply honey. It is a gift of feeling, a connection between generations, and a tribute to the essence of Vietnamese heritage.

We believe that every drop of honey has a story to tell, and every story carries a legacy. The journey of Tinh Hoa Việt is about sharing these stories with a gentle, authentic touch that reflects the heart and soul of Vietnam.

BRAND PHILOSOPHY

BRAND POSITIONING

"A brand for those who appreciate traditional flavors, and seek high-quality, safe, and artisanal foods."

BRAND VISION

"To become a leading symbol of quality in Vietnam, offering the finest products that honor our cultural heritage and enrich the community."

BRAND MISSION

"We take pride in providing high-quality, safe, preservative-free, and sustainable artisanal products that embody the essence of Vietnamese cuisine."

BRAND IDENTITY

The Tinh Hoa Việt logo is a fusion of timeless tradition and modernity, crafted to embody elegance and harmony. Its balanced form mirrors the flowing lines of nature, connecting the past and present with seamless grace. Every curve and contour tells a story of heritage and craftsmanship, reflecting the purity and richness of Vietnam's landscapes. At its heart, a radiant star symbolizes the moonlit beauty of the Mid-Autumn Festival, guiding us back to our roots and illuminating the journey of our traditions.

The five-petaled flower represents unity and the essence of Vietnam, embodying the deep connection between the North and South. It reflects the purity and richness of nature's offerings, captured in every jar of honey. The soft. luxurious Angel Green hue evokes the serene landscapes of Vietnam, while the warm, golden tones of Lemon Verbena remind us of the gentle care and richness ive infuse into each drop.p

More than just a logo, it is a symbol of heritage, bridging the timeless traditions of Vietnam with a refined, modern elegance, which is a testament to the craftsmanship and purity that define Tinh Hoa Việt.

CORE VALUES

"Natural & Safe"
Committed to providing products that are free from chemicals, ensuring safety and environmental protection.

"Always Learning and Evolving"
Innovating while respecting tradition.

"Always Caring and Attentive"
Treating our customers like family, with care and dedication.

"Responsible to Society"
Promoting sustainability and contributing to social and environmental development

"Value of Traditional Flavors"
Preserving and celebrating the culinary heritage of Vietnam.

AWARDS
& CERTIFICATIONS

OCOP 3-Star Rating - People's Committee of Hà Giang Province, 2019

HACCP Codex International Certification - Issued by EFC, 2023

HACCP Codex (TCVN Standard) - Certified by NHO QSCert, 2019

VietGAP Certification - Ministry of Agriculture and Rural Development, 2019

Geographical Indication for "Mint Honey from the Dong Van Karst Plateau"
Department of Science & Technology, Ha Giang, 2017 & 2022

Vietnam Agricultural Golden Brand Award
Vietnam General Association of Agriculture & Rural Development, 2022

Provincial-Level Outstanding Rural Industrial Product
Department of Industry and Trade, Ha Giang, 2024

Official UNESCO Partner - Dong Van Karst Plateau Global Geopark, 2023

PRODUCT COLLECTION